Record-breaking basketball icon, businessman, and philanthropist, LeBron James, is setting his sight on a new venture. LeBron is currently at the forefront of initiatives aimed at uplifting individuals from low-income neighborhoods. The NBA’s all-time point champion is teaming up with LIFEWTR for a new project to empower people to chase their passions.
As part of the campaign—dubbed More to Life—the beverage brand will award over $100,000 to individuals and groups striving to tap into the power of reinvention and rediscovery through the exploration of new-found talents and passions that will enhance and enrich themselves and their communities. Through the partnership, LIFEWTR and James hope to illustrate the importance of holistically nurturing your interests.
“This partnership with LIFEWTR is about celebrating community, purpose and creativity, so it’s exciting to see those values come to life in this campaign,” said LeBron James. “The ‘more’ in my life is what drives me – my family, uplifting my community and tapping into those things that bring you joy – all while supporting and inspiring others to do, and be, more along the way.”
According to Emily Boido, Senior Director Marketing, Enhanced Water Brands. “This campaign marks a major milestone for LIFEWTR as the brand embarks on a new journey to show people how we can help them thrive—starting with whole body hydration. “We couldn’t think of a better partner to join us in telling this story than LeBron James. As a multi-talented global icon and mentor to many, he embodies the spirit of the More to Life message which is why we have come together to encourage people to take the time to care for and embrace their many sides, in the hopes to get more out of life.”
LIFEWTR is a premium water brand that’s pH balanced with electrolytes for pure taste, and it helps people stay hydrated and ready as they tackle the “more” they are chasing in life – no matter how big or small.
LIFEWTR aim to distribute more than $100,000 in funds to people who want to pursue more in their lives, passion, purpose, talent and more. Starting with the students at LeBron’s I PROMISE School in Akron, OH. The More to Life campaign focuses on the brand’s functional product benefits that provide Whole Body Hydration – just the way nature intended.
LIFEWTR is also launching a nation-wide retail campaign next month to encourage consumers to grab a LIFEWTR, stay hydrated, and enter to win limited edition swag and experiences.
For more information about LIFEWTR, visit LIFEWTR.com and @LIFEWTR.
