Billionaire media mogul, Oprah Winfrey is expanding her empire to food line. In partnership with Kraft Heinz, the 63 years old is launching a new line of ‘healthy’ comfort food called ‘O, That’s Good’.
The ‘O, That’s Good’ heat-and-eat foods will come out in four soups and four sides. The products will hit shelves this week and each cost under $5. According to Oprah, the idea for the new range was borne out of her determination to find a healthier alternative to traditional mashed potatoes – a quest which lead her to mix cauliflower and potato together in order to create a hybrid dish that was more substantive than just the vegetables by themselves, but lower in fat and calories then the original comfort food.
The ‘O, That’s Good’ product line will include pasta with bean puree instead of some of the cheese, broccoli cheddar soup mixed with butternut squash, and mashed potatoes with cauliflower.
Oprah in the kitchen
Oprah, a known advocate and shareholder of Weight Watchers, will then appear in an ad campaign for Kraft Heinz starting October 2. She became a Weight Watchers member in August 2015, and the following month the diet company announced she would join its board after purchasing a 10 per cent share.
The host has credited the diet for helping her lose more than 40 pounds, but is now branching out by creating and marketing her own offerings, branded as comfort food classics with a healthy twist.
The launch of the new line comes in the midst of a very profitable year for Weight Watchers, following Oprah’s involvement. Its stocked has quadrupled since she joined, and the diet company announced earlier this year that its membership increased by 16 per cent in the first three months of 2017, reaching 3.6 million, CNN Money reported at the time.
Oprah, too, has benefited from the endorsement: her share was worth $43 million when she purchased it, and it has now reached $154 million.
