Following her triumph at the US Open, which was also her first Grand Slam championship win, African-American tennis sensation, Coco Gauff, has earned more than $10 million in combined earnings.
Gauff’s sporting accomplishments have pushed her earnings above the $10 million mark at the age of just 19. She had previously earned $3 million by winning the year’s final major in New York.
During epic match, the American faced Aryna Sabalenka, the second seed and current World No. 1. Despite the fact that her opponent had a good start and won the first set 2-6, Gauff battled back valiantly in front of her home fans to win the match 2-6, 6-3, 6-2.
Over the past 12 months, Gauff has earned $12 million outside of the playing field from endorsements, appearance fees, and other commercial ventures. Her victory at the U.S. Open is anticipated to open doors for her to earn more money in the near future.
According to Joe Favorito, a seasoned marketing consultant and former executive with the WTA Tour and the U.S. Tennis Association, “if you’re able to win a Grand Slam, it certainly takes you from, let’s say, a low-A endorser to something that is A-plus or bigger,” he said to the news source in August.
The 19-year-old also admitted to The Associated Press that she tries to push herself outside her comfort zone after her victory. Gauff stated, “I know this feeling is amazing, and I want to have it again. So I suppose striving to go even further is what comes next.
Gauff is one of the most marketable young sports stars, earning millions of dollars already thanks to her success both on and off the tennis court. She rose to the seventh-highest paid female athlete in the world in 2022, according to Forbes.
She earned $8 million outside the court, according to a computation provided by Forbes at the time. The article also mentioned that her off-court earnings may have been even higher except for her agency and her parents’ calculated strategy.
Gauff inked her first off-field contract with New Balance when she was just 14 years old, and the two most recently renewed their agreement, which Forbes reports included a significant compensation increase. In honour of the expansion, the company unveiled the “All in the Family” colorway of Gauff’s iconic Coco CG1 performance tennis shoe.
Jimmy Butler, Says Coco Gauff, Has Helped Her On-Court Attitude.
The South Florida-based American tennis pro Coco Gauff discovered something while watching the Miami Heat’s top player, Jimmy Butler, take his team to two of the previous four NBA Finals.
According to Gauff, “That switch I had in the last couple of weeks, people think some incredible thing happened,” as quoted by Stefan Bondy of the New York Daily News.
But in all honesty, not much could have changed in the two weeks between Wimbledon and the next competition I played. Actually, it was only a mental issue. I believe that’s what I took away from years of watching Jimmy [Butler] compete.
Gauff suffered a first-round defeat at Wimbledon, but she has since recovered with victories at the Cincinnati tournament and a promising U.S. Open run.
Butler watched the 19-year-old easily defeat Mirra Andreeva in the second round on Wednesday, 6-3, 6-2.
Butler’s response when asked what he appreciated best about Gauff’s performance was, “She’s so emotional in a good way.” “She is a champion, and I adore the fact that she is from the city in which I work. I’m really glad to be here for her.
