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Project The Image Of Nigeria Positively, Lai Mohammed Urged The Media

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The Minister of Information and Culture, Alhaji Lai Mohammed, has entreated the media to project positively the image of Nigeria instead of echoing the misinformation about widespread insecurity in the country.

He said this while receiving members of the Association of Tourism Practitioners of Nigeria, who paid him a courtesy call in his office in Abuja on Thursday, the Minister urged the media to be wary of spreading the misinformation that 20 out of the 36 states in Nigeria are not safe, saying every Nigerian state is safe for investment and tourism.

“If they want to tell their people not to come to Nigeria, we do not need to help them to spread the news,” he said. “You do not need to spread news about Nigeria that will hurt investment and tourism.”

Alhaji Mohammed enjoined members of the Association to complement the efforts of the government in promoting the good image of the country, saying perception management and aggressive marketing are key to the promotion of tourism in Nigeria.

“I will mention an area which is dire to tourism and development. That is the area of marketing tourism. We do not market tourism enough in this country. Tourism is driven by perception more than by reality. What do I mean? Today, countries that are less endowed and peaceful than Nigeria… go on CNN and Aljazeera to advertise their countries as the countries of peace and stability. We must change the perception and invest in perception management,” he said.

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Akin Akingbala is an international journalist based in Lagos, Nigeria. Aside being happily married, he has interests in music, sports and loves traveling.

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