Are you trying for a baby? The Ava fertility bracelet hits the British market yesterday. Getting pregnant isn’t always as easy as it sounds. But if you’re hoping to bring a new babe into the world, you are about to get lucky.
“Tracking your cycle was so far imprecise and difficult – women had to pee on sticks on a daily basis, take their temperature every morning or try reading their calendar charts,” says von Bidden.
“Ava helps you to avoid the hassles, mess and invasiveness of other fertility tracking methods like (urine-activated) ovulation strips and internal thermometers.”
Researchers from the University of Zurich found the device to be 89% accurate in detecting a woman’s 5.3 fertile days a month, and have just launched a second more expansive trial.
“Timing is critical to increasing odds of conception,” said von Bidden of the system. “Ava can cut the time it takes to get pregnant in half.”
Ava can help take the pressure off. “Our goal with Ava is now and has always been to empower women to take control of their own reproductive health,” von Bidden explains. “Ava ideally helps them better enjoy the exciting journey toward having a baby and starting a family rather than making it a messy, stressful or inconvenient affair.”
Lea von Bidden, co-founder Ava fertility bracelet
Having raised an impressive round of $10m, the Ava team now have their eyes set on improving fertility in Europe, and across the globe. It could even prove useful to women who aren’t trying to fall pregnant.
“Fertility tracking is just the beginning of exciting possibilities for Ava’s cycle-tracking technology and points to research the company is planning to further refine its algorithms for use in both pregnancy recognition, pregnancy monitoring, and possible use as a non-hormonal contraceptive device,” says von Bidden.
“Ava can be used to understand mood swings, figure out if headaches are driven by hormones, and much more, in addition to helping determine the best time to try to conceive a baby.”
Whoever you are, whatever life stage you’re at – if you’re a woman, Ava could be your new best friend.
